Boosting OWIS's Ad Performance
Brand Overview
OWIS Riyadh is a premier international school dedicated to providing affordable, world-class education across kindergarten, primary school, and middle school levels. The American curriculum at OWIS places a strong emphasis on inquiry-based learning, nurturing creativity, collaboration, and reflective, lifelong education. As part of their kindergarten program, OWIS prioritizes instilling a robust value system. Through the IB PYP curriculum, young learners develop a multicultural global perspective, supported by a diverse and thoughtful teaching approach.
Project Overview
Our mission was clear: enhance OWIS's presence and performance on Google and Facebook to attract more students to its Riyadh campus. We aimed to make the best use of the budget by ensuring top-quality leads, all while keeping a close eye on costs.
Our Approach
Smart Strategies Tailored for Each Platform
- + Google Ads
We invested heavily in Google Ads because of its wide reach. By picking the right keywords, crafting compelling ad copy, and fine-tuning targeting, we aimed to boost ad quality and lower costs. - + Facebook Ads
Facebook offered a chance to reach a diverse audience. We focused on catchy ads and engaging content, constantly monitoring performance to ensure we were getting the most out of our budget.
Results and Milestones
- + Our performance metrics demonstrate a consistent trend of surpassing lead targets by over 30% on a month-to-month basis.
- + Moreover, our strategic optimizations have yielded a notable reduction in Google Ads Cost Per Lead (CPL) by 6-7% incrementally.
- + Furthermore, our efforts have resulted in a remarkable 81% increase in conversions compared to previous years, achieved through prudent cost management practices.
- + Additionally, our focused initiatives have led to a significant enhancement in the conversion rate, scaling it from 2.5% to 4.27%, while upholding consistency in our outcomes.
With smart strategies and a data-driven approach, we've significantly enhanced OWIS's ad performance. By focusing on simplicity and precision, we've attracted high-quality leads while reducing costs. Through ongoing optimization and meticulous attention to detail, OWIS is well-positioned to achieve even greater success in attracting exceptional students to its campuses worldwide.